LUCID WORLD
A Clearer Look at the World of Jewellery.
WHAT IS PVD PLATING?
PVD is a high-quality, environmentally responsible plating method that’s up to 10× more durable. Here's more about PVD.
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CAN MY JEWELLERY TARNISH?
Traditional gold plating can wear off relatively quickly, especially with water, sweat, perfume or daily friction. PVD is different, here's why.
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WHY IS MY SKIN GREEN?
Cheap jewellery causes skin discolouration (green skin) due to a chemical reaction. Here's why is happens.
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HOW CAN I FIND MY RING SIZE?
It's so much easier than you think to find our your ring size thanks to AI, apps and even string. We take you through it and it only takes minutes - promise.
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CAN YOU SHOWER WITH JEWELLERY?
With high-quality jewellery, occasional showering is unlikely to cause damage.
But it depends on the materials. Let’s explain properly.
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IS EXPENSIVE JEWELLERY ALWAYS BETTER?
Price reflects many things — craftsmanship, materials, brand positioning, marketing budgets . We look at what really matters.
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Is Recycled Gold the Same Quality?
The short answer is simple: Yes — recycled gold is exactly the same quality as newly mined gold. Here’s why.
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Where Does Recycled Gold Come From?
Recycled? But from where? Transparency matters, so here’s exactly where our gold comes from.
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How to Choose Jewellery That Lasts
Not all jewellery is made the same. If you’re investing in something meaningful, here’s what to look for.
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Is expensive jewellery always better?
It’s easy to assume that the higher the price, the better the quality. But in jewellery, that’s not always true. Let’s look at what really matters.
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HOW TO CARE FOR YOUR JEWELLERY
Jewellery is made to be worn. But like anything you love, a little care helps it last longer. Here’s how to keep your pieces looking beautiful.
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Should I Wear Silver or Gold? (Or Both?)
At LUCID, we love both — and especially love them layered together. But if you’re unsure where to start, here are a few helpful guidelines.
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