More than jewellery, LUCID is a movement for meaning, clarity, and conscious craft.

LUCID is for a generation taught to fit in, to hold back, to stay small — now finding the courage to shine. We create jewellery not for conformity, but for meaning and sentiment. Because when we wear what is true to us, and kind to the planet, we begin to heal a little bit of the world, and ourselves.

OUR FOUNDER VICTORIA

My mum passed away when I was still young. Today, many of my memories of her are tied to her jewellery — the way she wore it, the little details that felt so completely her. Even now as an adult, I find myself rummaging through the jewellery box I inherited, like it's filled with hidden treasures. Each piece carries a memory, a story, a part of who she was. That feeling is what sparked LUCID — the belief that jewellery isn’t just something we wear, but something that captures our personality, holds our memories, and tells our story.

I grew up between Northern Ireland and Scotland before settling in Belgium nearly twenty years ago. Living across cultures and languages gave me a sense of belonging everywhere — and a story without borders. With Antwerp’s diamond district on my doorstep, jewellery was always close at hand. Yet stepping inside often felt intimidating: the closed doors, the white gloves, the unspoken prices. And when it came to finding jewellery for myself or as gifts, the alternatives felt uninspired — stale designs, impersonal touches, or pieces that didn’t last.

I began to imagine a middle ground: jewellery that was affordable yet enduring, designed to be worn every day instead of being “saved for good.” Pieces that carried meaning, sparked conversations, and held unique sentiment. Most of all, I wanted collections that respected everything they touched — from the makers, to the environment, to the community.

lucid/ˈluːsɪd/

1. expressed clearly; easy to understand.

2. bright or luminous

Our Values

Accessibility with Integrity

Jewellery should be affordable yet enduring — not intimidating, not inflated, and not reserved only for “special occasions.” LUCID makes meaningful design something you can live in every day.

Twisted Hoops - LUCID

Meaningful Connection

Every piece should carry sentiment, story, and conversation — jewellery not just as adornment, but as a way to express identity, celebrate relationships, and feel at home in yourself.

A heart necklace on a gold chain. Made from recycled gold. A perfect gift for the one you love.

Respect at Every Step

From the artisans to the environment to the community, LUCID is guided by respect for everything our jewellery touches — using recycled materials, fair practices, and conscious choices.

OUR PEOPLE

We celebrate and empower diversity, individuality, and the achievements that matter to us. Whether it’s our customers, our staff, the people we collaborate with, or the models in our campaigns — all are real people with real stories. Everyone is welcome here, especially you.