LUCID life

IS EXPENSIVE JEWELLERY ALWAYS BETTER?

It’s easy to assume that the higher the price, the better the quality. But in jewellery, that’s not always true. Price reflects many things — craftsmanship, materials, brand positioning, marketing budgets, even retail rent. Not just durability. Let’s look at what really matters.

Woman wearing gold jewelry including rings and bracelets on a plain background
Woman wearing silver jewelry including earrings, necklace, and bracelets on a neutral background

What Actually Makes Jewellery “Good Quality”?

Quality isn’t about a logo.

It’s about:

  • The base metal
  • The thickness of the gold layer
  • The coating process
  • The clasp construction
  • The finishing details

A piece made from brass with thin plating can cost €20 — or €120 — and still fade quickly.

On the other hand, jewellery made from stainless steel with PVD coating or thick gold vermeil (like LUCID) can offer long-lasting wear at a more accessible price.

Materials and construction matter more than branding alone.

Close-up of a person wearing a gold ring on a white background

Why Some Jewellery Is So Expensive

Luxury jewellery pricing often includes:


  • Brand heritage

  • Advertising campaigns

  • Store overheads

  • Celebrity endorsements

  • High retail markups

Sometimes margins are significantly inflated to maintain a luxury positioning — not necessarily because the material cost is dramatically higher.

That doesn’t make those brands wrong. It’s simply a different business model.

But it’s important to understand what you’re paying for.

Our Approach to Pricing

At LUCID, we believe jewellery should feel fair — for everyone involved.

That means:


  • Fair pay for the artisans who craft each piece

  • Responsible sourcing of materials

  • Sustainable production choices

  • And a price that feels honest for you as the customer

We don’t inflate margins to create artificial exclusivity.

We price thoughtfully — ensuring the people who make your jewellery are paid properly, while keeping the final price aligned with the true value of the materials and craftsmanship.

Luxury shouldn’t come at the cost of fairness.

And fairness shouldn’t mean compromising on quality.

Our model is simple:

Everyone should feel good about the exchange.

Designed for Real Life — and Real Value

We focus on:


  • Gold vermeil

  • PVD-coated stainless steel

  • Recycled materials

  • Transparent pricing

So when you choose a piece, you’re paying for:

Quality.

Longevity.

Craftsmanship.

And ethical production.

Not inflated markups.

Just meaningful jewellery — made well, priced fairly.

Read more about our sustainability promise here.