We believe meaningful jewellery should mean more, not just in the stories it carries, but in the way it’s made. Recycled metals. Fair pay. Durable design. Gift-ready packaging.
A 100% sustainable jewellery brand doesn’t exist yet. But this is our LUCID dream — and these are the steps we’re taking, piece by piece.
Each LUCID piece is created in small batches on a sample line, where every piece is finished by hand. That means we produce thoughtfully, based on demand, instead of overstocking and discounting what doesn’t sell.
Small batch production helps us:
It also means some pieces may sell out — and that’s intentional. We believe jewellery should feel considered, not disposable.
We craft our pieces from recycled gold and silver, and lab-made stones — so nothing new is taken from the earth to create your jewellery.
By using recycled gold and silver, we reduce the need for newly mined materials — lowering environmental impact while maintaining the same quality and beauty.
The most sustainable jewellery isn’t the piece you save — it’s the one you wear every day.
That’s why we design minimal, timeless pieces made to move with you — to work, to dinner, on holiday, and everywhere in between.
The more you wear it, the more it means. And the less you need to replace it.
LUCID jewellery is made in partnership with suppliers certified by the Responsible Jewellery Council (RJC). Together, we support fair working conditions, responsible sourcing, and higher environmental standards — contributing to a more sustainable jewellery industry worldwide.
“For me, sustainability means creating jewellery you truly wear — not just admire. That’s why we use recycled materials and design pieces to be lived in, loved daily, and made to last.”
VICTORIA (FOUNDER)
We don’t believe in the inflated mark-ups that often define the jewellery industry. At LUCID, our pricing reflects the true cost of responsible materials, fair craftsmanship, and thoughtful design — nothing more, nothing less.
It’s a model designed to be fair for everyone: for the people who make your jewellery, for us as a growing brand, and for you as the one who wears it.
We use PVD (Physical Vapour Deposition), a high-quality and environmentally conscious plating method that’s up to 10x more durable than traditional gold plating. That means your jewellery won’t fade — no matter how often you swim, sweat, or shower in it.
This advanced technique bonds a fine layer of 14k recycled gold or silver onto stainless steel in a vacuum environment, creating exceptional strength and shine. It’s the same process trusted by luxury watchmakers like TAG Heuer and Chanel for its resilience and lasting finish.
Designed, sealed, delivered — everything you need to know about our packaging.
Our recycled jewellery box is designed to be the perfect second home for your favourite LUCID pieces (the first home, well, that’s on you).
The outer box is made from recycled materials, with heat-pressed, environmentally conscious inks.
Our pouches and boxes are made to be reused — to protect your jewellery at home or on the go, again and again.
Reducing unnecessary plastic wrapping
Exploring bulk shipping instead of individually wrapped pieces
Encouraging reusable or recyclable protective materials
Monitoring and lowering overall packaging waste across our supply chain
Small improvements behind the scenes can make a meaningful difference.