Victoria Soloman, founder of LUCID, grew up between Northern Ireland and Scotland before settling in Belgium nearly twenty years ago. Her life—rooted in multiple cultures and languages—has shaped a deep sense of belonging beyond borders. Professionally, she’s worked as a Buyer for major European clothing brands and later as Head of Marketing for a retail collective.

Her love for jewellery peaked during Covid, but she was frustrated by the industry’s two extremes: intimidating, overpriced luxury or cheap, short-lived pieces. She envisioned a middle ground—affordable yet enduring jewellery, designed for everyday wear rather than “saved for good.”

With a commitment to recycled materials, planet-friendly practices, and guaranteed craftsmanship, Victoria created LUCID: timeless jewellery made with meaning, built to be worn and loved for life.