1. Check the Base Metal

The base metal determines how a piece will behave over time.

Avoid:

• Brass
  
• Copper-heavy alloys
  
• Unspecified “mixed metals”
  

Look for:

• Sterling silver
  
• Stainless steel
  
• Solid gold
  

Stronger base metals mean less corrosion, less reaction with skin, and better longevity.

2. Understand the Gold Layer

If it’s gold-coloured, ask:

• Is it solid gold?
  
• Gold vermeil?
  
• Standard gold plating?
  
• PVD coated?
  

Thin plating over brass wears quickly.

Gold vermeil uses a thick layer of gold over sterling silver.

PVD coating bonds gold to stainless steel at a molecular level, creating a much more durable surface.

The coating method matters more than the colour.

3. Look at the Clasp and Finishing

Small details reveal quality:

• Is the clasp sturdy?
  
• Are links evenly finished?
  
• Does it feel smooth against the skin?
  
• Does it have weight without feeling heavy?
  

Well-made jewellery feels intentional.

4. Consider Longevity Over Trends

Fast trends fade.

Minimal design endures.

Choosing pieces that layer well and suit everyday wear means you’ll reach for them again and again.

Longevity isn’t just about material — it’s about timeless design.

5. Think About Sustainability

Jewellery that lasts longer creates less waste.

Durable materials, responsible sourcing and thoughtful production make a difference over time.

Sometimes the most sustainable choice isn’t the cheapest one — it’s the one you won’t need to replace.

Designed to Stay With You

At LUCID, we focus on:

• Gold vermeil
  
• PVD-coated stainless steel
  
• Recycled materials
  
• Fair pricing
  
• Long-term wear
  

Because meaningful jewellery should last beyond a season.