Meet LUCID
ABOUT LUCID
Lucid is for a generation that grew up under contradictions — told we were saving the trees with plastic, only to be blamed for the ruins left behind. For those who learned to please, to shrink, to stay safe — and are only now finding the courage to unfold.
We are for those who feel a spark of lucidness — not rebellion, but small shocks to the status quo. A new way of being seen, a reclaiming of voice, of spirit, of beauty. Jewellery not as conformity, but as clarity: a reminder that we are born forces for good, and in wearing what is true to us, we begin to reshape the world.
OUR FOUNDER
Victoria: Mama, ultra runner and recovering people pleaser
Victoria, founder of LUCID, grew up between Northern Ireland and Scotland before settling in Belgium nearly twenty years ago. Her life—rooted in multiple cultures and languages—has shaped a deep sense of belonging beyond borders. Professionally, she’s worked as a Buyer for major European clothing brands and later as Head of Marketing for a retail collective.
Her love for jewellery peaked during Covid, but she was frustrated by the industry’s two extremes: intimidating, overpriced luxury or cheap, short-lived pieces. She envisioned a middle ground—affordable yet enduring jewellery, designed for everyday wear rather than “saved for good.”
With a commitment to recycled materials, planet-friendly practices, and guaranteed craftsmanship, Victoria created LUCID: timeless jewellery made with meaning, built to be worn and loved for life.