SUSTAINABILITY PROMISE

We believe your jewellery should mean more — not just in the stories it carries, but in the way it’s made. Consciously crafted means recycled metals, fair pay, durable design, and gift-ready packaging — so you can wear it every day with pride. A 100% sustainable jewellery brand doesn’t exist yet. But this is our LUCID dream — and these are the steps we’re taking, piece by piece.

Recycled Materials

We craft our pieces from recycled, abundant materials — so nothing new is taken from the earth to create your jewellery.

Each piece is designed to move with you through every chapter of life. We believe jewellery shouldn’t be saved for special occasions — it should be lived in, loved, and worn often.

Because every day is worth celebrating.

Life-proof Design

We use PVD (Physical Vapor Deposition), a high-quality, environmentally friendly plating method that’s 10x more durable than traditional gold plating. That means your jewellery won’t fade — no matter how often you swim, sweat or shower in it.

This advanced technique involves bonding a thin layer of 14k recycled gold or silver onto stainless steel in a vacuum environment. It’s the same process trusted by luxury watchmakers like Tag Heuer and Chanel for its superior resilience and finish.

Fair Pay

LUCID jewellery is only made in factories that are certified by the Responsible Jewellery Counsel. RJC's objective is to work in partnership to ensure the jewellery industry's standards are maintained, and to help create a responsible and sustainable, world-wide jewellery supply chain.

Transparent Pricing

We don’t believe in the inflated mark-ups that usually define the jewellery world. At LUCID, every piece is priced honestly — making enduring, meaningful jewellery accessible without compromise.

OUR PACKAGING

Designed, sealed, delivered: unwrapping everything you need to know about our packaging.